Most WhatsApp messages get opened. Open rates on the channel routinely climb above 90 percent, which is the main reason brands moved their marketing budgets there in the first place. The problem is what happens after that. A single static image with one link rarely gives a customer enough to act on, so a lot of that attention gets wasted before it ever turns into a click, let alone a sale.
WhatsApp carousels exist to close that gap. Instead of sending one product or one idea per message, a carousel lets you show a wide range of products inside a single chat bubble. Customers swipe through it the way they would scroll a product page, except they never have to leave the conversation to do it.
On ZEPIC, carousels are built entirely on the official WhatsApp Business API, so deliverability and Meta compliance are handled as part of the platform rather than left to the marketer to manage manually.
What Sets ZEPIC's Carousel Feature Apart
A handful of platforms now support WhatsApp carousels at a basic level. What tends to separate a usable feature from a genuinely effective one is what's powering the content on each card and what happens after the message is sent.
Campaigns built on real customer data: ZEPIC has an in-built CDP, so you can pull behavioral data across a customer's full history with your brand, including website activity, Shopify purchases, email engagement, and Instagram interactions. You can then use that data to decide which products or offers will work best on a carousel.
Effortless content creation through Zenie AI: Building out unique copy and imagery for up to ten cards, repeated across every campaign, is the kind of creative bottleneck that keeps carousels from being used as often as they should be. With Zenie AI, you can generate high-converting copy and compelling imagery for every slide, taking a campaign from concept to launch in a fraction of the time manual production would take.
Smart retries for better delivery: Rich media messages are more prone to delivery issues than plain text, particularly at scale. ZEPIC's smart retries monitor for delivery drops caused by rate limits or temporary network issues and automatically retry sends at the next optimal window, rather than letting a failed send simply disappear from the campaign's results.
Configure a chatbot to keep the conversation going: Customers don't always stay inside the structured quick-reply buttons on a card. ZEPIC's WhatsApp chatbot can be configured to read intent and respond naturally when a customer types something unexpected, so the conversation keeps moving even when someone steps outside the carousel's scripted paths.
One-tap actions that drive sales. With distinct quick-reply buttons on individual cards, customers can instantly select an option, confirm a preference, or add an item to their cart with a single tap, no extra screens or typing required.
How Different Industries Are Putting WhatsApp Carousels to Work
Personalized Cart Abandonment Recovery: Traditional recovery messages fail to cross-sell or offer alternatives when the original item is no longer desired. Carousels help you dynamically populate the exact abandoned item on the first card, followed by top-rated alternative or complementary items on subsequent cards, each equipped with an immediate checkout button to drastically reduce abandonment rates and enhance average order value.
New Arrivals and Seasonal Lookbooks: Launching new retail collections via static text or standalone images often leads to low engagement. With ZEPIC, you can segment your audience based on style preferences and send an interactive, swipeable catalog showcasing trending styles with direct call-to-action buttons to accelerate click-through rates.
Multi-Destination and Package Promos: Broad promotional blasts are highly inefficient for travel providers because travelers have varying preferences. Carousels help you target travelers based on their past booking history and share distinct holiday packages complete with individual pricing, imagery, and direct booking options to accelerate conversion rates.
Property Showcases and Virtual Tours: Homebuyers and renters easily get overwhelmed by messy, multi-link listings. With carousels, you can send high-intent leads a swipeable portfolio tailored to their budget and preferred neighborhood, featuring property imagery, key details, and quick-reply buttons to accelerate viewing bookings and lead qualification.
Book a demo to see what more you can do with ZEPIC’s WhatsApp Carousel feature.
Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."
Been there. Done that. Installed way too many apps. But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now. Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data. After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle. Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Fix #2: Reactivate past customers today
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.
Top 3 impacts of the third-party cookie phase-out
Who’s impacted
How
What next
Digital advertising and acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations
%201.png)
