eCommerce marketing automation software

Understanding E-commerce marketing automation software

The e-commerce marketing automation landscape has evolved drastically, with platforms now offering increasingly sophisticated capabilities to help online stores drive growth, enhance customer experiences, and maximize revenue. Today's leading solutions go beyond email marketing to deliver personalized omnichannel experiences, powered by artificial intelligence and robust customer data platforms.
‍
 The right platform can transform your marketing operations by unifying fragmented customer data, automating complex customer journeys, and delivering highly personalized experiences at scale.

Best E-commerce marketing automation tools

Key features

Built-in CDP

True Customer 360^o View

Multiple Custom Objects

Website Activity Tracking

Anonymous Visitor Tracking

AI-Powered Predictive Segmentation

Email Marketing

SMS Marketing

WhatsApp Marketing

End-to-end AI-powered Campaign Creation

Visual Workflow Builder

A/B Testing

Free Trial Availability

Pay-as-you-go Option

1. ZEPIC

ZEPIC is an AI-powered marketing automation platform purpose-built for e-commerce and D2C brands. It combines a powerful built-in CDP with AI-driven personalization to help you launch smarter, data-backed campaigns across email and WhatsApp. With features like real-time customer tracking, predictive segmentation, and flexible custom objects, ZEPIC gives marketers full control over their customer journeys—without needing dev support. Seamlessly integrating with platforms like Shopify, WooCommerce, and Magento, ZEPIC unifies customer data and enables automated workflows for enhanced engagement and conversion.

Key features

Built-in Customer Data Platform (CDP) with 360° customer view
AI-powered personalization and predictive analytics
Advanced segmentation with multiple custom objects
Real-time data collection and website activity tracking

Anonymous visitor tracking and conversion
Visual workflow automation builder
50+ pre-built integrations, including Shopify, Woocommerce, Magento, and flexible APIs
Pay-as-you-go pricing that scales with your business

What users love

Pros

Comprehensive built-in CDP eliminates the need for a separate data platform

Advanced custom objects for complex data relationships and segmentation

Real-time behavioral targeting across all customer touchpoints

AI-driven workflow creation and customer journey optimization

Seamless integration with major e-commerce platforms

Cons

Relatively new in the market; still building traction with enterprise clients

A/B testing functionality is yet to be added

SMS marketing is not yet available

What Customers Say:

“Zepic stands out with its flexibility and intuitive designs, offering impressive customization and data capture abilities. It's great for hyper-personalizing eDM's thanks to its powerful CRM features.”

View source

“I've been utilizing Zepic with Shopify to sync and segment a large customer database, identify anonymous visitors, and take advantage of custom objects.  The combination of Zepic and Zenie's features really distinguishes this product in the market. I've successfully integrated Zepic into two of my e-commerce brands, and the experience has been outstanding. It has significantly improved our brand performance and customer support. The tool is simple to integrate and set up.”

View source

Pricing

Flexible pay-as-you-go option

Free trial available

No long-term contracts required

Best suited for

Ideal for mid-market to enterprise e-commerce businesses needing advanced data capabilities and a unified platform with built-in CDP functionality and AI-powered customer journey orchestration.

2. Klaviyo

Klaviyo is a leading marketing automation platform built for e-commerce growth. Known for its seamless Shopify integration, it enables brands to run high-impact email and SMS campaigns using real-time data and advanced segmentation. With strong analytics, pre-built flows, and powerful personalization tools, Klaviyo helps D2C businesses drive engagement and revenue—though costs can rise as your list scales.