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W We went from zero automation to managing complete customer journeys via WhatsApp in under 2 hours. We immediately recovered a quarter of all abandoned carts and customer engagement skyrocketed—all managed by our small team. W
Cybele, a fashion-forward online boutique, has established a niche for itself in the cutthroat eCommerce market. This Shopify-powered brand, serves fashion-forward customers looking for unique and high-quality pieces. Thanks to its expanding product lines and a growing consumer base, Cybele has quickly become a rising star in the internet fashion retail space.
As a rapidly growing brand, they wanted to scale their customer communications while upholding their high standards for customer service. Operating with a lean team, Cybele wanted to automate their entire engagement, across every step of their customer’s journey—right from adding products to the cart to post-purchase follow-up.
Cybele transformed their customer engagement strategy through ZEPIC's simple yet powerful platform—without getting bogged down by technical complexities. What typically takes days or weeks with other platforms, they achieved in just 2 hours—from connecting their Shopify store to launching their first WhatsApp campaign.
Using ZEPIC's Connectors, Cybele quickly imported their Shopify data, including Contacts, Orders, and Products—creating a unified view of their customer journey. Now, every contact was linked to their orders and the products they had purchased, giving them a true 360-degree view of their customers.
Cybele automated every step of their customer journey with ZEPIC's Flow Builder, just like they set out to— including order confirmation, shipping status updates, abandoned cart notifications, and even post-purchase check-ins. By delivering real-time, contextual messages at every customer touchpoint—from order confirmations to shipping updates and cart notifications— they achieved a remarkable 87% open rate, transforming how they connected with customers.
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Cybele also connected their review platform to ZEPIC, achieving a true 360-degree customer view. This integration brings post-purchase feedback into their unified customer view, and enabled their team to engage with complete context—from initial website activity to purchase to product reviews—and helped drive more meaningful conversations.
Fresh off their automation success, Cybele was among the first to adopt ZEPIC's newest feature—Team Inbox. By bringing all their WhatsApp conversations into one location, their team is now handling both WhatsApp campaign responses and customer queries with full context of every customer's journey. This enables them to offer more personalized and timely engagement that feels welcome.
What started as a simple integration quickly became a powerful engine for customer engagement and revenue growth. Cybele's ability to use ZEPIC to launch and optimize their WhatsApp Campaigns had an instant impact and produced remarkable outcomes across their KPIs. Take a look at them below:
With ZEPIC's automation foundation firmly in place, Cybele is now gearing up for their next phase of growth. The team is incredibly excited about creating hyper-personalized shopping experiences using ZEPIC's powerful targeting to turn more casual browsers into loyal customers—across borders.
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