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Five boutique properties. One unified guest view. Automated attribution.
Before ZEPIC, building campaign tracking parameters was a grueling, manual process that slowed our execution. ZEPIC natively automated our data hygiene with error-free UTM generation. For a lean agency team, this is a game-changer. It takes the tedious data entry off our plates so we can focus entirely on high-level revenue strategy and campaign performance.
Tool sprawl is a massive data problem for hospitality brands. Consolidating our properties into a single ZEPIC account allowed us to decommission four redundant CRM platforms and unlock error-free revenue attribution. We now have 100% automated UTM and promo code attribution, giving us clarity on exactly what drives our direct bookings.
The Enthusiast Hotel Collection features a group of distinctive boutique properties spanning oceanfront, mountain, and island destinations—several with a heritage of 50 to 75 years.
The Tapoco Lodge recently celebrated a landmark 95th anniversary. This rich history has fostered multi-generational loyalty, with guest relationships that extend from grandparents down to their grandchildren.
Arival.ai is the implementing agency behind Enthusiast Hotels' marketing and revenue management. They are an AI-powered hospitality partner that helps boutique and premium properties grow direct bookings and reduce reliance on OTAs.
Acting as the group's day-to-day execution team, Arival manages the marketing technology stack, campaign execution, and revenue strategy across all five Enthusiast properties.
With a contact database built across multiple properties and touchpoints, Arival had both the audience and the ambition to run sophisticated campaigns. The question was whether their marketing infrastructure could keep up.
Before deploying ZEPIC, the Arival team had to manage guest outreach across an overlapping stack of legacy software, including MailChimp, Constant Contact, Zoho, and various local CRMs.
The team had no cross-property visibility. If a loyal, multi-year guest of Property A visited Property B's website, the system treated them as a stranger. This made personalized cross-property recommendations impossible.
Because guest data was trapped in isolated pools, campaigns had to be sent as generic, one-size-fits-all broadcasts. The team couldn't segment audiences based on specific past behaviors, capping the conversion.
Campaign tracking parameters had to be built completely manually, slowing down execution.
High-intent behavior, like a contact repeatedly looking at multi-property pages, went completely unnoticed.
The team needed a single hub that could cleanly separate property lists while giving a centralized agency team the power to track, segment, and personalize campaigns based on user behavior effortlessly.
Arival initiated a staged rollout with ZEPIC for Enthusiast Hotels, beginning with the Abaco Inn before expanding the implementation to all five properties.
To eliminate the property-level identity crisis and end generic messaging, they established a single unified ZEPIC account organized with distinct dedicated lists for each hotel property. This eliminated multi-login chaos and created a portfolio-wide view of each guest. The team can now instantly see a guest history across all locations, allowing them to segment audiences by past behaviors and loyalty tiers.
To stop missing valuable behavioral signals, ZEPIC integrated directly into the group website provider and captured top-of-funnel social discovery queries via Instagram DM automation. High-intent behaviors are no longer hidden. Web form submissions, browsing actions like viewing multi-property pages, and Instagram DM interactions are automatically pushed into the platform in real time.
Rather than relying purely on manual monthly broadcasts, the team activated automated guest journeys: The Automated Welcome Sequence puts new subscribers through a structured onboarding journey. Behavior-Triggered Broadcasts send promotional emails with seasonal offers to targeted property-specific segments based on past interaction history. Frictionless Revenue Attribution via automated UTM generation and promo code tracking replaced hours of manual data entry.
With tracked promo codes, the team unlocked clear visibility into exactly which campaigns drive bookings.
Four distinct CRM platforms were completely decommissioned, consolidating operations into one interface.
Automated UTM generation replaced hours of manual data entry, providing error-free campaign tracking natively.
Click tracking (capturing metrics like 275 clicks on a single campaign) allowed the team to instantly identify highly engaged users for direct sales follow-ups.
Enthusiast Hotels can now view contact activity insights that explicitly show when a single profile is interacting with multiple properties across the portfolio.
01
When guest contacts live across multiple tools, you’re missing the connections between guest touchpoints that make personalization possible.
02
One ZEPIC account with separate segments per property gives the Enthusiast team central control and property-specific execution. This is how a lean team scales across five locations.
03
A five-email welcome sequence sounds basic. But when every new contact from every website form and newsletter sign-up across five properties enters it automatically, the cumulative impact on first impressions and bookings is significant.
04
A contact who clicked your Mother's Day package email has already told you something. Acting on that signal, rather than waiting for a booking form submission, is what separates reactive marketing from proactive revenue generation.
05
Instagram is where guests first notice your property, and email gives them the nudge to book. With Instagram DM automation, you can bridge the gap between the two channels. It helps you capture email IDs instantly and grow your email list.
See what ZEPIC can do for your properties
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