Omnichannel engagement. On your terms.

Get 3 months free with annualπŸš€

Starter

For startups
/month
Start free trial
Connect any 1 channel
5K contacts included
(Limit: 25K)
Upload contact lists
Unified Team Inbox
Apply basic personalization
(name, email, or any properties)

Growth

For growing brands
/month
Start free trial
Connect preferred channels
10K contacts included
(Limit: 200K)
Integrate with website,
Commerce system or CRM
(Up to 2 integrations)
Send real-time triggered
messages
Custom analytics
(Available as Add-on)

Pro

For scaling brands
/month
Start free trial
Connect preferred channels
25K contacts included
(Limit: 1M)
Integrate with your complete stack (up to 5 integrations)
Advanced automation based
on real-time events
Chatbot
Custom analytics
(Available as Add-on)

Most popular

Enterprise

For High-growth
Starts at
/month
Contact us
Connect all channels
100K contacts included
Enterprise security & permission
Dedicated success &
onboarding
Advanced AI agents &
workflows
Custom analytics & reporting
SLA & priority support

Engagment Add-ons

Email

10K
emails / month
Starts from

WhatsApp

1
WhatsApp Business number
Starts from

*Messaging charges applicable

Instagram

20K
Instagram DMs / month
Starts from
Explore all features
Email Marketing
Features
Starter
Growth
Pro
WhatsApp Marketing
Features
Starter
Growth
Pro
WhatsApp marketing messages
Unified inbox to manage 2-way messages
Pre-built templates
AI template creation (40+ languages)
Zenie AI image generation
Instant Meta approval
Manage multiple WABA accounts
Send utility & transactional messages (order, delivery, etc.)
Behaviour-based automation (cart, price drop, wishlist, events)
Hyper-personalisation (Last visited product, wishlist, attributes)
Chatbot
Agent assignment
Drip campaigns & multi-step WhatsApp flows
Instagram Automation
Features
Starter
Growth
Pro
Auto-reply to all post comments, DMs & story reactions
AI intent detection
Comment & story reaction β†’ DM automation
Welcome messages & conversation starters
Global Automation
Schedule & pause automations
Unified inbox to manage chats
Capture emails & phone numbers in DMs
Sell directly in DMs with product cards
Advanced

Explore platform features

Features
Starter
Growth
Pro
Data Connectors & Integrations
File Imports & Data Mapping
APIs, Webhooks & Custom Sync
Role-based Access Control
Multi-factor Authentication
Compliance (SOC 2, ISO 27701, GDPR)
Unified inbox to manage chats
Campaign Performance Reports
Flow Performance Reports
Advanced Analytics & Custom Reports
Shared Team Inbox (WhatsApp & Instagram)
Automation-ready Conversations
Advanced
Starter
Growth
Pro
Email Marketing
Promotional Emails
Drag & drop builder
Upload lists
AI Subject Line Generator
Pre-built email templates
Integrate with Shopify or WooCommerce
Drip campaigns and automation
Send utility & transactional messages (order, delivery, etc.)
Behaviour-based automation (cart, price drop, wishlist, events)
Hyper-personalisation
Custom Domains & Branding
WhatsApp Marketing
WhatsApp marketing messages
Unified inbox to manage 2-way messages
Pre-built templates
AI template creation (40+ languages)
Zenie AI image generation
Instant Meta approval
Manage multiple WABA accounts
Send utility & transactional messages (order, delivery, etc.)
Behaviour-based automation (cart, price drop, wishlist, events)
Hyper-personalisation (Last visited product, wishlist, attributes)
Chatbot
Agent assignment
Drip campaigns & multi-step WhatsApp flows
Instagram Automation
Auto-reply to all post comments, DMs & story reactions
AI intent detection
Comment & story reaction β†’ DM automation
Welcome messages & conversation starters
Global Automation
Schedule & pause automations
Unified inbox to manage chats
Capture emails & phone numbers in DMs
Sell directly in DMs with product cards

Explore platform features

Data Connectors & Integrations
File Imports & Data Mapping
APIs, Webhooks & Custom Sync
Role-based Access Control
Multi-factor Authentication
Compliance (SOC 2, ISO 27701, GDPR)
Unified inbox to manage chats
Campaign Performance Reports
Flow Performance Reports
Advanced Analytics & Custom Reports
Shared Team Inbox (WhatsApp & Instagram)
Automation-ready Conversations

Frequently asked questions

General pricing questions

How does ZEPIC pricing work?

ZEPIC pricing is designed around how deeply you want to activate customer data, channels, and automation. Start by choosing the plan based on your contact volume, use case complexity, and the channels you want to activate.


  • Starter is ideal for brands focused on simple campaigns and broadcasts across a single channel.
  • Growth is built for brands looking to automate journeys across channels with real-time triggers and smarter personalization.
  • Pro is best for scaling brands that want to unify data from multiple sources, unlock signal-led automation, and use advanced capabilities like chatbots and deeper customer intelligence.
  • Enterprise is tailored for custom requirements, larger data volumes, advanced integrations, governance, and bespoke AI or workflow needs.


You can activate channels like Email, WhatsApp, and Instagram based on your needs, and choose between monthly or annual billing.

What's the difference between monthly and annual billing?

Monthly billing gives you the flexibility to pay as you grow, while annual billing offers the best long-term value.
With annual billing, you can save up to ~30% compared to monthly pricing β€” equivalent to getting nearly 1 quarter free. Savings vary based on your plan and the number of activated channels. Annual subscriptions are billed upfront at a discounted rate.

Which plan is best for me?

  • Starter is ideal for lean teams and brands getting started with campaigns, broadcasts, and single-channel engagement.
  • Growth is best for brands looking to automate journeys across channels with integrations and smarter personalization.
  • Pro is designed for scaling brands that need APIs, advanced automation, AI-led workflows, deeper integrations, and larger teams.
  • Enterprise is built for large-scale customer engagement, governance, custom workflows, advanced reporting, and bespoke requirements.

What are some common use cases for each plan?

Starter

  • Campaign broadcasts
  • Newsletters
  • Basic WhatsApp or Instagram engagement
  • Simple automations

Growth

  • Abandoned cart journeys
  • Omnichannel customer journeys
  • AI-powered Instagram engagement
  • Segmentation and triggered automation

Pro

  • Custom API integrations
  • AI-led personalization
  • Multi-brand orchestration
  • Advanced workflows and automation
  • Customer lifecycle automation

Enterprise

  • Enterprise governance
  • Custom reporting and analytics
  • Complex integrations
  • Large-scale multi-team operations
  • Custom AI and orchestration use cases

Can I start small and scale later?

Absolutely. You can start with a single channel and basic automation, then gradually add more channels, contacts, integrations, and messaging volume as they grow. ZEPIC is designed to scale with your business.

Which plans support AI capabilities?

AI-powered automation and intent-led engagement capabilities become more advanced in higher plans. Growth includes AI-powered Instagram intent matching and automation-ready conversations, while Pro and Enterprise unlock deeper AI orchestration, APIs, workflows, and advanced integrations.

Do I need technical resources to get started?

No. Most brands can get started without engineering support using imports, built-in workflows, and native channel activation. Pro and Enterprise plans additionally support APIs, webhooks, and custom integrations for more advanced use cases.

Can I manage multiple brands or business units from one account?

Yes. Higher-tier plans support multiple channels, integrations, domains, accounts, workflows, and team members β€” making them ideal for growing brands with multiple stores, regions, or brands.

What makes ZEPIC different from traditional marketing automation platforms?

ZEPIC combines customer engagement, automation, AI, omnichannel orchestration, and customer data activation in a single platform β€” helping brands move beyond simple broadcasts into real-time, signal-led customer engagement.

Why does annual pricing offer much better value?

Annual plans are designed for brands investing in long-term growth and automation. They offer significantly lower effective monthly pricing β€” equivalent to getting nearly one quarter free compared to monthly billing.

Can I switch between plans?

Yes, you can upgrade or downgrade your plan at any time. Upgrades take effect immediately. Downgrades take effect at the start of your next billing cycle.

Can I activate additional channels later?

Yes. You can start with one channel and activate additional channels anytime as your engagement strategy evolves. Pricing updates automatically based on the number of active channels on your subscription.

Why does pricing increase with additional channels?

Each activated channel includes its own messaging allocation, automation capabilities, workflows, reporting, and infrastructure. Multi-channel plans also unlock more advanced omnichannel engagement and customer journey orchestration across Email, WhatsApp, and Instagram.

Are there any hidden platform fees?

No. ZEPIC pricing is transparent. Your subscription includes your selected platform tier, activated channels, and base usage allocations. Additional costs only apply when you choose to scale further with add-ons, top-ups, or additional WhatsApp conversations beyond your included limit.

Is there a free trial?

Yes, we offer a 14-day free trial. You can start your free trial here - https://www.zepic.com/reserve-your-account

What currency can I pay in?

We accept payments in USD and INR. Pricing is displayed in both currencies.

Channel-specific questions

What channels does ZEPIC support?

ZEPIC supports Email, Instagram, and WhatsApp. Each channel has different usage limits based on your plan tier.

Can I use multiple channels on one plan?

Yes β€” ZEPIC plans are designed to scale with your channel strategy.

  • Starter supports any one channel of your choice β€” Email, WhatsApp, or Instagram.
  • Growth, Pro, and Enterprise support omnichannel activation, so you can use multiple channels together from a single plan.

Each channel comes with its own usage limits and add-ons based on your plan tier, allowing you to scale messaging, automation, and engagement as you grow.

What are the included limits for each channel?

Each activated channel includes a base messaging allocation depending on your plan tier. You can always scale further using add-ons or one-time top-ups without changing your plan.

Email

  • Starter: 10,000 emails/month
  • Growth: 50,000 emails/month
  • Pro: 100,000 emails/month

Instagram

  • Starter: 25,000 DMs/month
  • Growth: 75,000 DMs/month
  • Pro: 150,000 DMs/month

WhatsApp

  • Starter: 25,000 base messages
  • Growth: 50,000 base messages
  • Pro: 100,000 base messages

Additional messaging volume can be added anytime through recurring add-ons or top-ups.

What contact volume is included in each plan?

Every ZEPIC plan includes a default contact volume based on your tier:

  • Starter: Includes 5,000 contacts
  • Growth: Includes 25,000 contacts
  • Pro: Includes 50,000 contacts
  • Enterprise: Custom contact limits

If you need more contacts, you can purchase additional Contact Add-on Packs in increments of 5,000 contacts. Pricing scales down at higher volumes and longer billing commitments

WhatsApp-specific Questions

How does WhatsApp pricing work?

WhatsApp conversations are billed separately based on your usage and the type of messages sent. Charges vary by message category, recipient country, and conversation type. There are no included allocations β€” you pay for what you use.

Are any WhatsApp messages included in my plan?

No. WhatsApp usage is billed separately across all plans based on actual consumption.

What are the WhatsApp messaging charges?

Charges vary by:
1. Message type (marketing, utility, authentication, service)
2. Recipient country
3. Cnversation window (24-hour sessions)
These are billed separately from your ZEPIC platform fee.

Do I get charged twice for WhatsApp?

No. Your ZEPIC plan covers platform access. You will be paying a channel activation charge to be able to use WhatsApp in the platform. WhatsApp usage is billed separately based on your usage and message type.

What happens if my WhatsApp usage grows?

There's no hard limit, we might intervene if your usage ever exceeds the fair usage policy. Otherwise, you choose your volume and pay for what you use. We'll notify you as your usage grows.

Which plan is best for WhatsApp broadcasts?

The Starter plan works well for teams getting started with WhatsApp broadcasts. As your audience and campaign frequency grow, upgrading to higher tiers gives you more contacts, automation depth, and campaign controls.

Is WhatsApp chatbot available on all plans?

WhatsApp chatbot is available on the Pro plan and above.

Usage limits & overages

What happens if I exceed my email or Instagram limits?

You'll be notified when approaching your limit and can upgrade to continue sending.

When do my usage limits reset?

Limits reset on the first day of each billing cycle (monthly on your subscription anniversary date).

Can I purchase additional email/Instagram sends without upgrading?

Yes, you can purchase add-on emails, and Instagram sends as per your need.

Features & plan comparison

What's included in each plan tier?

All plans include core features like file imports, compliance (SOC 2, ISO 27701, GDPR), campaign reports, and shared team inbox. Higher tiers unlock:

Growth adds:

  • Data Connectors & Integrations
  • Role-based Access Control
  • Flow Performance Reports
  • Automation-ready Conversations

Pro adds

  • APIs, Webhooks & Custom Sync
  • Multi-factor Authentication

Enterprise adds:

  • Advanced Analytics & Custom Reports
  • Unlimited contacts & integrations
  • Enterprise security & permission
  • Dedicated success & onboarding
  • Advanced AI agents & workflows
  • Custom analytics & reporting
  • SLA & priority support

What's the difference between Starter and Growth?

Growth includes integrations, role-based access, flow reports, and automation capabilitiesβ€”essential for growing teams. Starter is best for solo users or small teams testing ZEPIC.

When should I choose Pro vs. Growth?

Choose Pro if you need:

  • Custom API integrations and webhooks
  • Multi-factor authentication for security
  • Higher channel usage limits (100K emails, 150K Instagram, 100K WhatsApp base)

What's included in Enterprise?

Enterprise includes everything in Pro plus advanced analytics, custom reports, dedicated support, and custom usage limits. Contact us.

Do all plans include compliance certifications?

Yes! SOC 2, ISO 27701, and GDPR compliance are included in all plans, including Starter.

Billing & payment

How am I billed?

  • Monthly plans: Billed on your subscription date each month
  • Quarterly plans: Billed upfront for 3 months, displayed as a monthly platform fee
  • Annual plans: Billed upfront for 12 months, displayed as a monthly platform fee

What payment methods do you accept?

You can make payments through both credit and debit cards.

Account & setup

How many users can access my account?

  • Starter: 1-3 users
  • Growth: Up to 10 users
  • Pro: Up to 20 users
  • Enterprise: Up to 30 users

Is there a setup fee?

No, there are no setup fees or hidden charges. You only pay your plan's platform fee plus any applicable messaging charges.

Can I cancel anytime?

Yes, you can cancel or downgrade with the help of our support team.

Enterprise plans

How do I get Enterprise pricing?

Book a demo and connect with our sales team. Enterprise plans are customized based on your usage needs and include advanced features, dedicated support, and custom limits.

What's different about Enterprise?

Enterprise includes:

  • Advanced Analytics & Custom Reports
  • Custom usage limits across all channels
  • Dedicated account manager
  • Priority support
  • Custom integrations and onboarding

Migration & getting started

Can I migrate from another platform?

Yes! Our team can help you migrate your data, contacts, and campaigns. File imports and data mapping are included in all plans.

How long does setup take?

Most customers are up and running within [24 hours- 3 days]. Our onboarding team guides you through the process.

Compare ZEPIC

How is ZEPIC different from platforms that charge only by contacts?

Many platforms increase pricing aggressively as your contact database grows, even if engagement stays low.
ZEPIC separates platform capabilities, contacts, and engagement volume more flexibly β€” allowing brands to
scale messaging independently through add-ons and top-ups.

Do I need to upgrade my entire plan just to send more messages?

No. Messaging volume scales independently through add-ons and top-ups. Your plan tier mainly determines platform capabilities like automation, integrations, AI, APIs, governance, and reporting.

Why does ZEPIC use channel-based pricing?

Different brands use different engagement channels. Some are email-first, others rely heavily on WhatsApp or Instagram. Channel-based pricing lets you activate only the channels you need instead of paying for bundled features you may never use.

Is ZEPIC more cost-effective than using multiple tools?

For many brands, yes. Instead of paying separately for email marketing, WhatsApp engagement, Instagram automation, customer journeys, reporting, and automation tools, ZEPIC combines them into one platform with unified pricing and shared customer context.

Why are WhatsApp charges separate?

WhatsApp conversation pricing is controlled by Meta and varies by country, message category, and conversation type. ZEPIC includes a base allocation, while additional WhatsApp usage follows Meta’s pricing structure with transparent pass-through billing.

Do higher plans force me into larger messaging commitments?

No. Higher plans unlock more advanced platform capabilities and automation features, but messaging volume can still scale flexibly through add-ons based on your actual engagement needs.

How does ZEPIC pricing compare with platforms like Klaviyo, Mailchimp, or other marketing automation tools?

Many traditional marketing platforms primarily charge based on contact count, which can become expensive as your audience grows β€” even if your engagement volume stays the same.

ZEPIC takes a more flexible approach:

  • Platform capabilities are separated from engagement scaling
  • You activate only the channels you need
  • Messaging volume can scale independently through add-ons and top-ups
  • You don’t need to upgrade your entire plan just to send more messages

This makes pricing more predictable for growing brands managing Email, WhatsApp, and Instagram together.

How is ZEPIC different from email-first platforms?

Most traditional platforms started as email marketing tools and later added channels like SMS or WhatsApp separately.
ZEPIC is designed as an omnichannel engagement platform across Email, WhatsApp, and Instagram from the beginning, with shared customer context, automation, reporting, and AI capabilities across channels.

Why can ZEPIC be more cost-effective for omnichannel brands?

Many platforms charge separately for:

  • Contacts
  • SMS/WhatsApp
  • Reporting
  • Advanced automation
  • CDP capabilities
  • Additional integrations

As brands grow, pricing can rise quickly across multiple tools and channels.

ZEPIC combines customer engagement, automation, workflows, AI, reporting, and omnichannel orchestration into one platform with scalable usage-based expansion.

Do I need separate tools for Email, WhatsApp, and Instagram with ZEPIC?

No. ZEPIC lets you activate Email, WhatsApp, and Instagram from a single platform with shared workflows, customer journeys, automation, inboxes, and reporting.

Does ZEPIC become more expensive as my contact list grows?

ZEPIC includes a base contact volume of 5k on any plan.

Additional contacts scale through add-on packs with progressive volume discounts instead of forcing platform migrations or sudden jumps in plan pricing.

Why do growing brands switch to ZEPIC?

Brands typically move to ZEPIC when they want:

  • Omnichannel engagement instead of just email
  • Better pricing predictability
  • Shared customer context across channels
  • More flexible scaling for messaging volume
  • AI-led automation and workflows
  • Fewer disconnected tools across marketing and engagement stacks

Still have questions?

Contact us:

  • Email: support@zepic.com
  • Live chat: Available in your dashboard
  • Book a demo

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