How to Maximize WhatsApp Deliverability: Best Practices & Industry Playbooks

Discover essential best practices for WhatsApp messaging. Learn to understand quality ratings, optimize templates, implement effective industry messaging journeys, and see proven success cases—all designed to maximize your delivery rates and engagement.

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Apr 10th, 2025
12:30 PM CET
Live Webinar
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What you’ll learn in this webinar

WhatsApp Deliverability Fundamentals

How WhatsApp differs from other channels

Understanding Meta's quality ratings and user feedback systems

Key error codes and their meanings (131048, 131049, 132015, 1013, 131026, 131047)

Template Optimization Best Practices

Creating well-crafted marketing templates vs. common mistakes

Media format testing and message structure recommendations

Template submission tips and review process guidance from ZEPIC X 360 Dialog

Industry-Specific Messaging Playbooks

Finance services: Loan approval and abandoned application journeys

Travel: Lead conversion messaging strategies

Retail: Back in stock notification journey

Real-World Applications & Results

Case studies from travel and retail

Industry benchmarks across different verticals (retail, travel, and financial services)

Common FAQs answered by the experts

Meet your  Expert  Presenters

Santhosh Guru

Head of Product

Moema Vianna

Product Marketing Manager