How to win in an AI and marketplace-first world

A playbook to help consumer brands reclaim customer identity from anonymous marketplace sales and increase profit margins.

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“At least 40% of all businesses will die in the next 10 years if they don’t adapt to new technologies.”

John T. Chambers

Executive and former CEO of Cisco Systems

Find out how brands adapt with

A clear view of what's breaking in modern commerce

Why AI-led discovery and marketplace-first buying are weakening traditional D2C acquisition and retention models.

A proven framework for hybrid growth

How to balance marketplace-led acquisition with owned-channel retention.

Real-world brand examples

How leading consumer brands use marketplaces for scale while rebuilding brand recall.

A reality check on where you stand

Benchmarks and diagnostic questions to assess your readiness for a marketplace-first world.

A roadmap for what comes next

What winning looks like as AI, marketplaces, and owned channels continue to reshape growth.

What you’ll learn?

Balance acquisition & retention

Use marketplaces for cheap, high-conversion acquisition, and your site for long-term, high-LTV relationships.

Turn anonymous buyers into known customers

Implement "Pre-Stitch" and "Post-Purchase Pullback" tactics to capture first-party data without violating marketplace rules.

Win brand recall

Develop a cross-platform brand identity so customers remember you, not just Amazon.

Optimise for AI discovery

Feed AI shopping agents the data they need—from both your brand site and your marketplace listings—to get on the recommendation shortlist.

Unify your funnel

See the integrated flow from cold traffic through the marketplace to owned channel retention.

Ready to thrive in an AI-first world?

Download Free E-book