Delaware, USA – March 04, 2025

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ZEPIC, the unified customer engagement platform, today announced its official launch in the Shopify App Store, bringing AI-powered marketing automation to growing e-commerce businesses. Alongside the launch, ZEPIC is introducing an innovative credits-based pricing model that lets Shopify merchants pay only for what they use in the platform, not what they store.

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The ZEPIC Shopify app enables Shopify merchants to launch personalized Email and WhatsApp marketing campaigns within minutes through a single-click integration. Powered by Zenie AI, the platform automatically syncs store data and provides ready-to-use templates for every stage of the customer journey.

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"ZEPIC transformed how we engage with our customers," said Nivetha, Founder at CybeleStores. "We went from zero automation to managing complete customer journeys via WhatsApp in under 2 hours. We immediately recovered a quarter of all abandoned carts and customer engagement skyrocketed—all managed by our small team."

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"Today's Shopify merchants are building amazing businesses, but their marketing tools force them to pay more simply for storing more customer data—essentially taxing their success," said Naveen Venkatesan, co-CEO at ZEPIC. "By combining our AI-powered platform with transparent, usage-based pricing, we're ensuring merchants only pay for actual marketing activities, not customer data storage.” 

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Key features of the ZEPIC Shopify app include:

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• Single-click store integration with automatic data sync
• AI-powered email and WhatsApp campaign automation
• Smart customer segmentation based on shopping behavior
• Unified Team Inbox for managing WhatsApp conversations
• Pre-built templates and customer journeys optimized for e-commerce
• Real-time campaign performance tracking

Understanding ZEPIC Credits—a new approach to marketing costs

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ZEPIC credits work as a unified currency across the platform, simplifying how businesses manage their marketing activities. Credits apply to all engagement activities across channels—whether it’s sending emails, WhatsApp messages, or running automated workflows. With this approach, merchants can focus on growing their business without the burden of customer data storage costs, giving them full flexibility in how they engage with customers.

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David Mulgrew, Director of MindArc, said “What we're seeing across Shopify businesses is a desire for simplicity and predictability in their marketing costs. ZEPIC makes enterprise-grade marketing automation truly accessible to businesses at every stage, freeing them to focus on growth rather than managing contact limits."

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Exclusively for Shopify businesses, plans start at $23/month with ZEPIC's credit-based pricing model that scales as businesses grow. Unlike traditional platforms that charge based on contact storage, ZEPIC's 'pay as you use' approach ensures merchants only pay for their actual marketing activities. The platform offers multiple tiers designed for different business stages:

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• Free Plan: Completely free for aspiring eCommerce entrepreneurs
• Starter Plan: Perfect for emerging brands beginning their automation journey
• Growth Plan: For scaling businesses looking to personalize across channels
• Pro Plan: For high-volume merchants needing the best of AI and personalization

The ZEPIC app is available immediately in the Shopify App Store, with a 14-day free trial for new users.

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For more information about ZEPIC's Shopify integration and pricing plans, visit https://www.zepic.com/shopify.

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About ZEPIC:

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ZEPIC is the true unified customer engagement platform, helping businesses of all sizes create, manage, and optimize personalized customer journeys at scale. By leveraging AI, data-driven insights, and an award-winning drag-and-drop interface, ZEPIC enables businesses to deliver the shortest time to campaign and time to value. Now available on the Shopify App marketplace and AWS Marketplace, ZEPIC is trusted by enterprises and small businesses worldwide, including Tourism Fiji, CybeleStores, and Vodafone Fiji.