Use cases hub

Two Factor Notification

Provide security and compliance by sending verification codes to users attempting login or payment actions requiring 2FA.

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Two Factor Notification

What is a Two Factor Notification?

Two Factor Notifications deliver a one-time password (OTP) or verification code when a customer logs in, updates account details, or makes a high-value purchase. These notifications add an extra security layer, reducing fraud risk and ensuring that only verified customers complete sensitive actions.

Why Two Factor Notifications Matter

Challenges

Without 2FA, accounts and transactions are vulnerable to fraud or unauthorized access, damaging customer trust.

Opportunities

By sending fast, reliable OTPs through Email and WhatsApp, brands protect accounts, prevent fraudulent orders, and reassure customers about platform security.

Outcomes

Enhanced Account Security

Improved Customer Trust in Platform Safety

Better Compliance with Security Standards

Who is it for?

Audience

Users attempting login or payment when 2FA events are triggered, excluding users with verified recent authentication or those using alternative security methods.

Exclusions

Users with recently verified sessions, customers using alternative authentication methods, or accounts with active security holds.

How it Plays Out

A sample sequence for this use case.

day
Day 0 (2FA event triggered)

Your 2FA Code: [Code] Use this code to complete your action: [Code] → [CTA]

day
Day 0 (Immediate delivery)

Your verification code is [Code]. Do not share it with anyone → [Link]

day
Day 0 (Code expiration)

Your security code expires in 5 minutes → [Enter Code Now]

day
Day 0 (New code)

Need a new code? Request verification again → [Get New Code]

Best Practices

  • Send verification codes immediately when 2FA is triggered to minimize user wait time and security window exposure.
  • Include clear security warnings about not sharing codes and expiration timing to maintain authentication integrity.
  • Provide easy options to request new codes if initial attempts fail or expire during the verification process.

Two Factor Notification Examples & Prompts

Channel Examples

Email
Subject: Your 2FA Code. Body: Use this code to complete your action: [Code]. This code expires in 10 minutes for your security. [Verify Now]
WhatsApp
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Your verification code is [Code]. Do not share it with anyone. Use within 5 minutes to complete your secure action [Link]

Automate with Zenie Prompts

With Zenie, you can automatically trigger secure verification codes when 2FA events are detected.

Segment Prompt

Segment users initiating login or payment requiring 2FA

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Journey Prompt

Send secure verification code for 2FA process.

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FAQs

Why are two-factor authentication notifications important for customer security?

Two-factor authentication significantly reduces unauthorized account access by requiring verification beyond just passwords. This additional security layer protects customer data, prevents account takeovers, and builds trust in platform security measures.

What delivery methods work best for 2FA verification codes?

SMS and email are most common, but app-based authenticators and WhatsApp provide good alternatives. The key is using channels that customers can access quickly while maintaining security standards for code delivery.

How long should 2FA verification codes remain valid?

Most security experts recommend 5-10 minute expiration windows to balance user convenience with security. Shorter windows may frustrate users while longer periods increase security risks from intercepted codes.

Should 2FA be required for all account actions or only sensitive operations?

Focus 2FA on high-risk actions like login from new devices, payment processing, account changes, and high-value transactions. Requiring 2FA for every minor action can create friction without proportional security benefits.

How do you measure two-factor authentication campaign effectiveness?

Track 2FA completion rates, security incident reduction, customer adoption of enhanced security features, and user satisfaction with authentication processes. Monitor whether 2FA implementation reduces account security issues without significantly impacting user experience.