Loyalty Program Invite
Increase loyalty program enrollment by inviting qualified users to join and showcasing the points and rewards they could earn.
What are Loyalty Program Invite Campaigns?
Loyalty Program Invite Campaigns target high-value or repeat buyers who haven’t yet joined your loyalty program. By showing them the rewards they’ve missed out on, these campaigns tease the benefits of membership and drive sign-ups. It’s a powerful way to turn frequent shoppers into engaged members who buy more often and stay longer.
Why Loyalty Program Invites Matter
Challenges
Opportunities
Outcomes
Higher Loyalty Program Enrollment
Increased Customer Lifetime Value
Better Customer Data Collection
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
You've earned it — now unlock more! Join our loyalty program and turn your purchases into rewards → [CTA]
You could've earned [X] points! Join our loyalty program today → [Link]
Don't miss out on rewards - join our loyalty program and start earning → [Join Now]
Final invitation: Turn your purchases into points and perks → [Start Earning]
Best Practices
- Show specific points or rewards customers would have earned from past purchases to create tangible value demonstration.
- Target customers after meaningful purchase milestones (2+ orders, high spending) when loyalty value is most apparent.
- Include retroactive point crediting for recent purchases to provide immediate program value upon joining.
Loyalty Program Invite Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Identifying qualified loyalty program candidates requires purchase history analysis and value calculation. With Zenie, you can automatically target high-value non-members and show personalized earning potential.
Segment users who qualify for loyalty program based on past purchase value or count ⧉
Invite qualified users to join loyalty program and tease points they could've earned. ⧉
Explore Similar eCommerce Marketing Strategies
FAQs
Why are loyalty program invite campaigns effective for enrollment?
Loyalty program invite campaigns work because they demonstrate missed value through actual purchase history rather than hypothetical benefits. Marketers see higher enrollment rates when customers can see concrete points they would have earned from their existing spending patterns.
What purchase milestones should trigger loyalty program invitations?
eCommerce businesses should invite customers after 2-3 purchases or when spending reaches 150-200% of average order value. These milestones indicate genuine engagement and purchase intent that justifies loyalty program investment for marketers.
Should loyalty program invites include retroactive points for past purchases?
Yes, D2C brands should offer retroactive point crediting for recent purchases (30-90 days) to provide immediate program value. This gesture demonstrates goodwill while giving new members instant reward balance to engage with.
How should eCommerce brands present missed earning opportunities in invites?
Show specific point amounts customers would have earned rather than percentages or vague benefits. Concrete numbers like "You could've earned 500 points worth $25" create stronger motivation than generic loyalty program descriptions for marketers.
How do eCommerce businesses measure loyalty program invite success?
Track invitation-to-enrollment conversion rates, enrolled member lifetime value compared to non-members, program engagement rates from invited members, and overall loyalty program growth from targeted recruitment campaigns for marketers.