Address Verification
Prevent delivery failure by requesting address confirmation from customers with incomplete or mismatched address data.
What is Address Verification?
Address Verification messages are triggered before shipment to validate delivery details provided by the customer. A quick confirmation step, often via Email or WhatsApp, ensures accuracy of addresses, phone numbers, and pin codes. This prevents shipping errors, reduces logistics costs, and improves customer experience.
Why Address Verification Matters?
Challenges
Opportunities
Outcomes
Lower Failed Delivery Rates
Reduced Shipping and Return Costs
Higher Customer Satisfaction with Delivery
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Quick address check! Please confirm or update your delivery address → [CTA]
Is this your correct delivery address, [Name]? Confirm/edit here: [Link]
Final address verification before we ship your order → [Verify Now]
Action needed: Confirm address to avoid shipping delays → [Update Address]
Best Practices
- Send verification requests immediately after identifying address issues to allow time for corrections before dispatch.
- Display the current address clearly and make editing simple through direct links rather than complex processes.
- Emphasize delivery success and avoiding delays rather than focusing on potential problems or failures.
Address Verification Examples & Prompts
Channel Examples
Automate with Zenie Prompts
With Zenie, you can automatically trigger verification campaigns when address quality issues are detected.
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FAQs
What types of address issues should trigger verification campaigns?
Incomplete addresses, missing apartment numbers, unrecognized postal codes, mismatched city/state combinations, or addresses flagged by shipping systems as potentially problematic should trigger verification requests.
How quickly should address verification requests be sent after order placement?
Send verification requests within 2-4 hours of identifying address issues to allow adequate time for customer response and correction before dispatch deadlines.
Should address verification be required or optional for customers?
Make verification easy and encourage participation, but avoid blocking orders entirely unless absolutely necessary. Provide clear pathways for customers to confirm or correct information without creating friction.
How do you handle customers who don't respond to address verification requests?
Proceed with shipping using available information while flagging the order for potential delivery issues. Consider phone calls for high-value orders or addresses with significant problems.
What metrics measure address verification campaign effectiveness?
Track address correction rates, failed delivery reduction, first-attempt delivery success rates, and customer satisfaction with delivery experiences. Monitor whether verification efforts lead to measurable improvements in logistics performance.