Address Re-verification

Prevent delivery issues by confirming customer addresses before dispatch to ensure accurate shipping information.

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Address Re-verification

What are Address Reverification Campaigns?

Address Reverification Campaigns target customers with upcoming orders and ask them to double-check their shipping information. A quick confirmation step, via email or WhatsApp, helps prevent failed deliveries, reduces Return-to-Origin (RTO) cases, and ensures smoother logistics.

Why Address Reverification Matters

Challenges

Incorrect or incomplete addresses are a major driver of delivery failures, leading to higher RTO rates, increased logistics costs, and poor customer experiences.

Opportunities

By nudging customers to reconfirm their details before dispatch, brands can cut down on errors, improve delivery accuracy, and strengthen trust. It also reduces friction with shipping partners by ensuring verified addresses in the system.

Outcomes

Lower Failed Delivery Rates

Reduced Shipping and Return Costs

Higher Customer Satisfaction with Delivery

Who is it for?

Audience

Buyers with incomplete or risky address info before dispatch, excluding customers with verified addresses or recent successful deliveries to the same location.

Exclusions

Customers with complete, verified addresses, users who recently received successful deliveries, or orders already dispatched from fulfillment centers.

How it Plays Out

A sample sequence for this use case.

day
0

Confirm your address for smooth delivery 📍 Help us avoid delays - is to review your shipping info → [CTA]

day
1

Hi [Name], quick check — is this your correct address? [Address] Confirm/edit here → [Link]

day
3

Final address check before we ship your order → [Verify Now]

day
4

Action needed: Confirm address to avoid shipping delays → [Update Address]

Best Practices

  • Send verification requests as soon as possible after order placement to allow time for corrections before dispatch.
  • Display the current address clearly and make editing simple through direct links rather than complex processes.
  • Emphasize delivery success and avoiding delays rather than focusing on potential problems or failures.

Address Re-verification Examples & Prompts

Channel Examples

Email
Subject: Confirm your address for smooth delivery 📍 Body: Help us avoid delays - take a moment to review your shipping info and ensure perfect delivery. [Verify Address]
WhatsApp
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Hi [Name], quick check — is this your correct address? [Address] Confirm or edit here to ensure smooth delivery [Verify Address]

Automate with Zenie Prompts

Zenie can help you automatically flag unverified addresses and send reverification nudges before order fulfillment.

Segment Prompt

Segment orders with incomplete or unverified address details

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Journey Prompt

Trigger a verification message to confirm or edit address before dispatch.

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FAQs

What types of address issues should trigger re-verification campaigns?

Incomplete addresses missing apartment numbers, unrecognized postal codes, mismatched city/state combinations, or addresses flagged by shipping carriers as potentially problematic should trigger verification requests before dispatch.

How quickly should address verification requests be sent after order placement?

Send verification requests within 2-4 hours of order placement to allow adequate time for customer response and address correction before dispatch deadlines. Earlier requests provide more flexibility for corrections.

Should address verification be required or optional for customers?

Make verification easy and encourage participation, but avoid blocking orders entirely for address concerns unless absolutely necessary. Provide clear pathways for customers to confirm or correct information without creating friction.

How do you handle customers who don't respond to address verification requests?

Proceed with shipping using available information while flagging the order for potential delivery issues. Consider phone calls for high-value orders or addresses with significant problems before dispatch.

What metrics measure address re-verification campaign effectiveness?

Track address correction rates, failed delivery reduction, first-attempt delivery success rates, and customer satisfaction with delivery experiences. Monitor whether verification efforts lead to measurable improvements in logistics performance.