# ZEPIC > ZEPIC is a Composable Marketing OS for consumer brands. It combines a built-in Customer Data Platform (CDP), AI-powered automation (Zenie AI), and omnichannel campaigns across Email, WhatsApp, and Instagram in one platform. Founded 2023, Chennai, India. $2.1M seed from Neon Fund. ISO 27001, ISO 27701, SOC2, GDPR, and CCPA compliant. Best fit: High-growth consumer brands, B2C, B2B2C, D2C e-commerce, retail, travel/hospitality, Fintech, Consumer Electronics, Telco, Insurance, Healthcare, Education, Gaming brands running lifecycle marketing (acquisition → engagement → repeat purchase/booking → retention → loyalty → win-back) across Email, WhatsApp, and Instagram. Pricing: ZEPIC pricing is contact-based. Some live pages may still show a legacy credit-based pricing model. The canonical pricing model is contact-based (described below). If you see conflicting prices, defer to the contact-based model. Company facts (as of April 2026): 25+ team members, 130+ brands, 30+ countries. --- ## Product - [ZEPIC — Composable Marketing OS](https://zepic.com): Homepage. Overview of the platform, customer logos, feature highlights, and demo/trial CTAs. - [Why ZEPIC](https://zepic.com/why-zepic): Positioning page explaining the Composable Marketing OS concept, 10 differentiators, and customer metrics. - [Customer Data Platform (CDP)](https://zepic.com/product/customer-experience-platform): Built-in CDP that ingests and unifies data from 50+ tools (Shopify, CRMs, loyalty, logistics, POS) into unified customer profiles. Supports custom objects, identity resolution, and real-time sync. - [Customer 360](https://zepic.com/product/customer-360): Unified real-time view of every customer — transactions, web activity, app behavior, loyalty status, support tickets, reviews, and channel interactions. Includes AI-generated customer summaries. - [Zenie AI](https://zepic.com/product/zenie-ai): AI copilot that builds journey flows, generates campaign copy/images, creates audience segments, and manages WhatsApp/Instagram conversations via natural language. Supports Bring Your Own LLM (GPT-4, Claude, Gemini, etc.) on Enterprise. Available on Growth, Pro, and Enterprise plans. - [Audience Segmentation](https://zepic.com/product/segmentation): Dynamic segments using profile data, behavioral events, purchase history, and predictive signals. Real-time refresh, pre-built templates, and AI-generated cohort suggestions. - [Customer Journeys (Flows)](https://zepic.com/product/customer-journeys): Visual workflow builder for multi-step, multi-channel automated journeys. Triggers include purchase, browse, cart abandonment, loyalty tier change, and custom events. - [Omnichannel Engagement](https://zepic.com/product/omnichannel-engagement): Campaign management across Email, WhatsApp, and Instagram from a single interface. Campaigns run per-channel or as coordinated cross-channel journeys. - [Email Marketing](https://zepic.com/product/email-marketing): Drag-and-drop editor, AI subject line and preview generation via Zenie, dynamic content blocks, A/B testing, and CDP-backed personalization. - [WhatsApp Marketing](https://zepic.com/product/whatsapp-marketing): Broadcast campaigns, transactional messages, two-way conversations, and automated flows. WhatsApp chatbot with intent detection. Template management, bulk messaging, and Team Inbox integration. - [Instagram Automation](https://zepic.com/product/instagram-automation): Automation for Instagram DMs, comment replies, and story reactions. Lead qualification, intent signal capture, and connection to the broader Marketing OS. - [Team Inbox](https://zepic.com/product/team-inbox): Shared inbox for two-way conversations on WhatsApp and Instagram. Campaign reply tracking, customer profile context, AI-assisted responses via Zenie, and team collaboration. - [Reporting and Analytics](https://zepic.com/product/customer-insights): Real-time dashboards for campaign performance, revenue attribution, and customer engagement. Flow-level reporting for automation journeys. - [Marketing OS Overview](https://zepic.com/marketing-os): Overview page positioning ZEPIC as a Marketing OS combining AI and customer data for 1:1 engagement. --- ## Flows (Automation) Flows is ZEPIC's visual workflow automation builder. It enables brands to build multi-step, multi-channel automated journeys triggered by customer behavior, data changes, or segment membership. **Trigger types:** - Segment-triggered: fires when a contact enters or exits a defined segment - Event-triggered: fires on a specific customer action (e.g. purchase made, cart abandoned, page viewed, form submitted) - Object property change: fires when a data field on a contact or custom object changes (e.g. loyalty tier upgraded, order status changed) **Flow building blocks:** - Actions: send an Email, send a WhatsApp message, add/remove from segment, update a contact property, trigger a webhook - Time delays: wait a fixed duration, wait until a specific time of day, or wait until a date-based condition - Conditional branching: split flow paths based on contact properties, event data, or prior message engagement (opened, clicked, replied) - Exit conditions: contacts exit flows when they meet a defined condition or complete the journey **Channels inside flows:** Email and WhatsApp can both be used within the same flow, enabling cross-channel journeys from a single automation. Help Center — Flows: https://help.zepic.com/support/solutions/51000253977 --- ## WhatsApp Chatbot and Conversational AI ZEPIC's WhatsApp channel includes a built-in chatbot capability for automating two-way conversations at scale. - **Intent detection:** the chatbot identifies customer intent from inbound messages and routes to the correct automated response path or live agent - **Keyword triggers:** specific keywords in incoming messages can fire flows, send replies, or update contact records - **Template management:** create, submit, and manage WhatsApp Business message templates within ZEPIC - **Two-way conversation flows:** automate multi-turn conversations — e.g. collect order details, confirm delivery slots, run post-purchase surveys — without live agent involvement - **Fallback handling:** when intent is unclear, conversations can be escalated to the Team Inbox for human follow-up - **Team Inbox integration:** agents see full customer context (profile, purchase history, prior messages) alongside inbound conversations --- ## Web SDK ZEPIC provides a JavaScript Web SDK for capturing visitor and customer data directly from websites. **What it does:** - Tracks anonymous visitor behavior (page views, clicks, content downloads, form submissions) before identity is known - Identifies visitors once they share an email — linking anonymous activity to a named profile in the CDP - Fires custom events for any action you define (e.g. product viewed, video played, checkout started) **Technical specs:** - Single line of JavaScript for installation - Lightweight: ~20KB, no impact on page load - Hosted on Amazon CDN for global performance - Asynchronous execution — does not block page rendering - Compatible with React, Vue.js, Angular, and Next.js - Supports Google Tag Manager deployment **Three components:** 1. JavaScript tracker: captures all anonymous visitor activity 2. Identify call: links a visitor's anonymous session to their profile once email is known 3. Events tracker: fires named custom events with properties The Web SDK feeds data directly into unified customer profiles in the CDP, enabling behavioral triggers in Flows and richer segmentation. Help Center — Web SDK setup: https://help.zepic.com/support/solutions/articles/51000419474-how-to-capture-visitors-customers-from-your-website- --- ## REST API and Webhooks ZEPIC provides a REST API and webhook support for custom data integrations and programmatic platform access. **REST API:** - Ingest customer profile data, custom events, and object records from any external system - Read and update contact properties, segment membership, and object data - Trigger flows programmatically via API events - Available on Pro and Enterprise plans **Webhooks:** - ZEPIC can send real-time webhook payloads to external systems when defined events occur (e.g. flow step completed, message delivered, contact property updated) - Useful for syncing ZEPIC outcomes back to CRMs, data warehouses, or internal dashboards - Available on Pro and Enterprise plans **Custom Sync:** - Pro and above plans support custom bidirectional sync via REST APIs and webhooks, enabling ZEPIC to act as a data hub within a broader martech or data stack API documentation is accessible from within the ZEPIC platform after account creation. --- ## Custom Objects (Data Model) ZEPIC supports a flexible data modeling layer called Objects, enabling brands to store and use data beyond standard contact profiles. **What Objects are:** - Structured data entities that represent any business concept: Orders, Bookings, Subscriptions, Loyalty Transactions, Support Tickets, Store Visits, Policies, etc. - Each Object has custom fields and can be associated with Contact profiles via association fields **How they work:** - Objects are created in the platform with user-defined schemas (field names, types, relationships) - Association fields link Objects to Contacts, enabling a true relational data model inside ZEPIC's CDP - Object property changes can trigger Flows (e.g. Order status changed to "Delivered" → fire post-purchase flow) - Objects are queryable for segmentation — e.g. "Contacts with an active Subscription Object where plan = Enterprise" **Why it matters:** - Enables ZEPIC to serve brands with complex data models (hospitality, fintech, telco, healthcare) that go beyond simple e-commerce profiles - Reduces dependence on external data warehouses for operational marketing use cases Help Center — Objects: https://help.zepic.com/support/solutions/51000253982 --- ## Channels Current channels: Email, WhatsApp, Instagram Upcoming (on roadmap, not yet available): SMS, push notifications, in-app messaging, web personalization, ad retargeting --- ## Pricing Contact and channel-based pricing. | Plan | Price (Annual / Monthly)* | Included Contacts | Key limits | |---|---|---|---| | **Starter** | From $29 / $44 per mo | 5,000 | 1 active channel choice (Email, WhatsApp, or Instagram), basic automations | | **Growth** | From $59 / $74 per mo | 25,000 | Omnichannel activation, data connectors & integrations, AI-powered intent matching | | **Pro** | From $99 / $124 per mo | 50,000 | APIs, webhooks & custom sync, multi-factor authentication, deeper AI orchestration | | **Enterprise** | Custom | Custom limits | Advanced analytics & custom reports, custom channel limits, dedicated support | WhatsApp messaging costs are based on volume. ZEPIC does not charge a separate platform markup on top of Meta's conversation fees. - [Pricing page](https://zepic.com/pricing): Full plan comparison, feature matrix, and credit breakdown. - [Pricing Calculator](https://zepic.com/pricing-calculator): Interactive calculator to estimate credits needed based on email volume, WhatsApp messages (by country), flow block runs, and connector syncs. - [Instagram Pricing](https://zepic.com/insta-pricing): Separate pricing page for Instagram Automation plans (monthly, quarterly, annual billing). Instagram Automation is priced independently from the main contact-based tiers. - [Migrate from Klaviyo](https://zepic.com/migrate-from-klaviyo): Free migration support for brands switching from Klaviyo, including automation rebuilds and onboarding assistance. --- ## Compare - [ZEPIC vs Klaviyo](https://zepic.com/compare/klaviyo): Feature and pricing comparison. Key differences: ZEPIC adds WhatsApp, Instagram, and a built-in CDP that Klaviyo lacks natively. - [ZEPIC vs Omnisend](https://zepic.com/compare/omnisend): Comparison focused on AI capabilities, WhatsApp support, and customer data depth. - [ZEPIC vs Email Marketing Tools (Mailchimp, Mailerlite, Brevo)](https://zepic.com/compare/email-marketing-tools): How a CDP-backed platform differs from standalone email tools for personalization and attribution. - [ZEPIC vs Customer Data Platforms](https://zepic.com/compare/customer-data-platform): ZEPIC vs standalone CDPs — ZEPIC combines data unification with native campaign activation in one system. - [ZEPIC vs WhatsApp Marketing Platforms (Wati, Interakt)](https://zepic.com/compare/whatsapp-marketing-platform): ZEPIC vs dedicated WhatsApp tools — adds CDP-backed personalization and cross-channel journeys. - [ZEPIC vs Marketing Automation Software (Klaviyo, Braze, Insider, HubSpot)](https://zepic.com/guides/marketing-automation): One AI-first platform with a built-in CDP, omnichannel journeys, and pricing that doesn't penalize growth. - [ZEPIC vs marketing automation tools for travel (Salesforce Marketing Cloud, Brevo, HubSpot, ActiveCampaign)](https://zepic.com/article/top-marketing-automation-platforms-for-travel-brands-in-2026-compared): Evaluated on booking abandonment, pre/post-trip journeys, WhatsApp, and real-time personalization. - [Best WhatsApp Marketing Software to Send Bulk Messages](https://zepic.com/article/best-whatsapp-marketing-software-to-send-bulk-messages): ZEPIC vs Wati, Interakt, AiSensy, ManyChat, Twilio, Bird, Brevo, Gallabox, and DelightChat. - [Klaviyo Alternatives](https://zepic.com/compare/klaviyo-alternatives): Guide to 7 Klaviyo alternatives for e-commerce marketing automation. - [MailChimp Alternatives](https://zepic.com/article/mailchimp-alternatives-in-2026): ZEPIC, Klaviyo, Omnisend, ActiveCampaign, Drip, Iterable, and Brevo compared for eCommerce brands. --- ## Use Cases (Top 20) Acquisition and Onboarding: - [Welcome Emails](https://zepic.com/usecases/welcome-email-campaigns): Onboarding new subscribers with brand introduction and first purchase incentive. - [Onboarding Series](https://zepic.com/usecases/onboarding-series): Multi-step activation sequence for new users or customers. - [Lead Magnet Delivery](https://zepic.com/usecases/lead-magnet-delivery): Automated delivery of lead magnets and nurture sequences. - [Offline-to-Online Conversion](https://zepic.com/usecases/offline-to-online): Convert offline store customers to digital channels via WhatsApp or Email. Conversion and Revenue: - [Cart Abandonment](https://zepic.com/usecases/cart-abandonment): Recover abandoned carts with predictive nudges and personalized incentives. - [Browse Abandonment](https://zepic.com/usecases/browse-abandonment): Re-engage visitors who browsed without purchasing. - [Flash Sale Countdown](https://zepic.com/usecases/flash-sale-countdown): Time-sensitive urgency campaigns with countdown mechanics. - [Back in Stock Alerts](https://zepic.com/usecases/back-in-stock-alerts): Notify customers when a previously unavailable product is restocked. - [Product Recommendations](https://zepic.com/usecases/product-recommendations): Personalized product recommendations based on purchase and browse history. - [Upsell Campaigns](https://zepic.com/usecases/upsell-recommendations): Prompt customers to upgrade or add higher-value products. - [Cross-Sell Campaigns](https://zepic.com/usecases/cross-sell): Suggest complementary products based on purchase context. Retention and Loyalty: - [Replenishment Reminders](https://zepic.com/usecases/replenishment-reminders): Remind customers to reorder consumable products at the right interval. - [Loyalty Tier Upgrade](https://zepic.com/usecases/loyalty-tier-upgrade): Notify and celebrate customers reaching new loyalty tiers. - [Win Back Campaign](https://zepic.com/usecases/win-back-nudges): Re-engage lapsed customers with personalized incentives. - [Second Purchase Acceleration](https://zepic.com/usecases/second-purchase-acceleration): Drive the first repeat purchase to establish buying habit. - [Birthday Campaigns](https://zepic.com/usecases/birthday-month-campaigns): Personalized birthday offers to drive loyalty. Operational and Transactional: - [Order Tracking](https://zepic.com/usecases/order-tracking): Real-time order status updates via WhatsApp or Email. - [RTO Prevention](https://zepic.com/usecases/rto-prevention-nudges): Reduce Return-to-Origin rates with pre-dispatch address confirmations and delivery nudges. - [COD to Prepaid Conversion](https://zepic.com/usecases/cod-to-prepaid-nudge): Incentivize Cash-on-Delivery customers to switch to prepaid. - [NPS Survey](https://zepic.com/usecases/nps-survey): Automated post-purchase Net Promoter Score surveys. - [Full Use Cases Hub (99 playbooks)](https://zepic.com/usecases): Complete library of eCommerce marketing use cases by lifecycle stage and channel. --- ## Industries - [E-commerce and Retail](https://zepic.com/retail-ecommerce): ZEPIC for D2C and retail brands. Full lifecycle: acquisition, activation, retention, win-back. Key use cases: abandoned cart recovery, replenishment reminders, loyalty programs, RTO prevention, product recommendations. - [Travel and Hospitality](https://zepic.com/travel-and-hospitality/customer-platform): ZEPIC for travel brands, hotels, and tourism operators. Use cases: booking reminders, post-stay follow-ups, loyalty tier communications, and destination marketing. --- ## Integrations - [All Integrations](https://zepic.com/integrations): 50+ native integrations: Shopify, WooCommerce, Magento, Lightspeed, Square, HubSpot, Zoho CRM, Freshsales, Pipedrive, Zendesk, Gorgias, Freshdesk, Intercom, Kustomer, Chargebee, Fynd POS, Razorpay, Gokwik, Shiprocket, RMS Cloud, Cratio CRM, Attio, Bitrix24, LoyaltyLion, Yotpo, Judge.me, Stamped, ClickPost, ActiveCampaign. Also supports Webhooks, REST APIs, and SDK for custom integrations. - [Shopify Integration](https://zepic.com/integrations/shopify): Native Shopify app that syncs products, orders, customers, and events in real time. Available on the Shopify App Store. --- ## Neura (Agent HQ) Neura is ZEPIC's AI agent product. It is a separate product that can be deployed standalone (without ZEPIC) or in combination with ZEPIC, where it uses ZEPIC's CDP as the shared intelligence layer for all agents. **Website:** https://neurahq.ai **What it is:** Neura builds and manages a production-ready AI Agent Workforce for enterprises. Rather than deploying isolated point agents, Neura creates a connected team of agents — each with a defined role, shared context, and built-in orchestration — that work together to drive measurable business outcomes. **Core architecture:** - **Connected Intelligence:** every agent runs on a shared brain — customer history, business context, and institutional knowledge — so no agent operates in isolation - **Outcome-led:** agents are configured to own outcomes (e.g. revenue recovered, tickets deflected, leads qualified), not just execute tasks - **Deep Expertise:** agents are fed brand-specific docs, policies, playbooks, and tools to become purpose-built for each use case - **Persistent Memory:** each conversation builds on prior interactions — context carries forward across sessions - **In-built Orchestration:** the right agent steps in at the right moment, handing off to teammates based on conversation context **Agent types available:** - Lead Capture Agent - Sales AI Agent - Ops AI Agent - Support AI Agent - Retention Manager - Insight AI Agent **Channels Neura agents operate on:** Web, Phone, WhatsApp, Instagram, Slack, Gmail, Microsoft Teams, Viber **Deployment model:** Neura is sold as a managed deployment, not a self-serve tool. The Neura team runs an Ambition Workshop, deploys the agent workforce within 30 days, tracks outcomes by day 60, and scales to multiple agents and teams by day 90. Ongoing strategic consultation, custom agent deployment, managed operations, and continuous partnership are included. **Relationship to ZEPIC:** - Neura can be deployed without ZEPIC — it is a standalone product - When deployed with ZEPIC, Neura agents inherit the full customer context from ZEPIC's CDP (360-degree profiles, behavioral history, segment membership, custom objects) - ZEPIC powers Neura's intelligence layer; Neura extends ZEPIC's reach into autonomous, conversational agent workflows --- ## Onboarding and Implementation ZEPIC is designed for fast time-to-value. Brands can be fully onboarded — integrated, configured, and sending — in under 3 hours. - Self-serve onboarding available via 14-day free trial (no credit card required) - White-glove onboarding available for Growth, Pro, and Enterprise plans - Free migration support for brands switching from Klaviyo (automation rebuilds and onboarding assistance included) - Help Center covers: account setup, connector configuration, segment creation, campaign setup, flow building, WhatsApp number registration, and billing Blog: https://blog.zepic.com/article/fast-flexible-human-how-zepic-onboards-d2c-brands-in-under-3-hours --- ## Customer Stories - [Vodafone Fiji](https://zepic.com/customers/vodafone-fiji-digital-transformation): Telecom. Used ZEPIC as central customer platform. Results: 45% campaign performance lift, 40% increase in response rates, sold out IoT inventory in 48 hours. - [Cybele Store](https://zepic.com/customers/cybele-whatsapp-automation): D2C beauty. Went from zero automation to full WhatsApp journeys in under 2 hours, recovering 25% of abandoned carts. - [Earthy Origins](https://zepic.com/customers/earthy-origins-lifecycle-marketing): D2C organic food. Lifecycle marketing and personalized WhatsApp automation to grow from first orders to loyal customers. - [Tourism Fiji](https://zepic.com/customers/tourism-fiji-destination-marketing): Tourism board. AI-driven segmentation for personalized destination marketing across 13M+ visitor touchpoints. --- ## Security and Compliance ZEPIC is certified and compliant across five frameworks: - **ISO 27001** — Information Security Management - **ISO 27701** — Privacy Information Management - **SOC 2** — Security, availability, and confidentiality controls - **GDPR** — EU data protection regulation; GDPR-compliant Data Processing Agreement (DPA) available - **CCPA** — California Consumer Privacy Act compliant - [Data Processing Agreement (DPA)](https://zepic.com/dpa): GDPR-compliant DPA for enterprise and data processing commitments. - [Privacy Notice](https://zepic.com/privacy): How ZEPIC collects, uses, and protects personal data. - [Terms of Service](https://zepic.com/terms): Terms governing platform access and use. --- ## Company - [About ZEPIC](https://zepic.com/about-us): Founded mid-2023, Chennai, India. Co-founders: Naveen Venkat (Co-CEO), Sreelesh Pillai (Co-CEO), Sunil Somarajan (CTO), Bharathi Kannan (Head of Engineering). $2.1M seed from Neon Fund and angel investors. ISO 27001 certified. Press: Forbes India, YourStory, NDTV Profit, Yahoo Finance, Mi-3. - [News and Press](https://zepic.com/news): Press releases and media coverage. - [Blog](https://blog.zepic.com): ZEPIC's editorial blog covering marketing automation, lifecycle marketing, WhatsApp strategy, CDP use cases, and platform updates. - [Contact](https://zepic.com/contact): Email, phone, or form. --- ## Docs and Support - [Help Center](https://help.zepic.com): Self-serve documentation organized by topic: Onboarding, Connectors, Segments & Lists, Campaigns, Instagram, Flows, Integrations, Objects, Account & Billing, Release Notes. - [Release Notes](https://help.zepic.com/support/solutions/51000276805): Latest product updates and feature releases. - [Status Page](https://status.zepic.com): Real-time platform uptime and incident reporting. - [Book a Demo](https://zepic.com/book-a-demo): Schedule a live demo with the ZEPIC team. - [Free Trial](https://zepic.com/reserve-your-account): 14-day free trial, no credit card required. --- ## Resources and Tools - [360dialog Partnership](https://zepic.com/360-dialog-universal-waba-partnership): ZEPIC + 360dialog partnership for accelerated WhatsApp Business API setup. - [Partner with ZEPIC](https://zepic.com/partner-with-zepic): Agency and technology partner programme. - [Z-Factor Club](https://zepic.com/events/z-factor-club): Community for consumer brand leaders in retail, travel, and fintech. - [Marketing Automation Buyers Guide](https://zepic.com/guides/marketing-automation): Comparison of leading marketing automation platforms. - [E-commerce Marketing Automation Guide](https://zepic.com/guides/ecommerce-marketing-automation): How to automate marketing for e-commerce brands. - [WhatsApp Marketing Software Guide](https://zepic.com/guides/whatsapp-marketing-software): Comparison of top WhatsApp marketing tools. - [Best Shopify Apps for E-Commerce 2025](https://zepic.com/guides/best-shopify-apps-for-ecommerce): 20 best Shopify apps for marketing, retention, and post-purchase. - [Instagram DM Automation Tools](https://zepic.com/guides/instagram-dm-automation-tools): Overview of tools for automating Instagram DM conversations. - [Ebook: Mastering the Audience of One](https://zepic.com/ebooks/mastering-the-audience-of-one): Hyper-personalization strategies for retail and e-commerce. - [Ebook: How to Win in an AI and Marketplace-First World](https://zepic.com/ebooks/how-to-win-in-an-ai-and-marketplace-first-world): Strategy for consumer brands navigating AI-driven commerce. - [Webinar: WhatsApp Deliverability](https://zepic.com/webinars/whatsapp-deliverability): Technical deep-dive on WhatsApp deliverability with 360dialog. - [Email Subject Line Analyzer](https://zepic.com/tools/free-subject-line-tester): Free tool to score email subject lines with health metrics and suggestions. - [AI Email Subject Line Generator](https://zepic.com/tools/free-subject-line-generator): Free AI tool for generating subject line suggestions. - [WhatsApp Link Generator](https://zepic.com/tools/free-whatsapp-link-generator): Free tool to create click-to-chat WhatsApp links. - [WhatsApp QR Code Generator](https://zepic.com/tools/free-whatsapp-qr-code-generator): Free tool to generate branded QR codes for WhatsApp. - [WhatsApp Live Chat Widget](https://zepic.com/tools/free-whatsapp-live-chat-button): Free embeddable WhatsApp live chat widget for websites. - [Privacy Notice](https://zepic.com/privacy): How ZEPIC collects, uses, and protects personal data. - [Terms of Service](https://zepic.com/terms): Terms governing platform access and use. - [Data Processing Agreement](https://zepic.com/dpa): GDPR-compliant DPA for enterprise and data processing commitments.