Sreelesh Pillai

Co-founder ZEPIC

My articles

Types of CDP, when to use what?

There are three types of Customer Data Platforms (CDP)

How, when and why I decided to ZEPIC

Is it is a planned moment in time when entrepreneurs startup? Here's ZEPIC cofounder sharing when and why he decided to jump all in, anew with ZEPIC.

Evolving privacy-first dynamics

It is not just the big companies taken to task for privacy violations. Many business leaders have come to respect the adage ‘data is the new oil’ but

Preparing for the Cookiecalypso

As we prepare for the end of third-party cookies, brought forward now to Q1 of 2024, what are the immediate business impacts?

To do before the cookie phase-out

Nobody likes a last-minute checklist. So we have tried hard to limit it to 10 items

The AI era of CRM software

Discover how AI is transforming traditional CRM software into agile, intelligent platforms that deliver faster ROI and better customer experiences.